As part of THERNA’s brand journey, THECOLORS concept explores the emotional and visual world of color itself, transforming coatings into expressions of material, texture, and light.
Through a series of concept designs, we visualized how color becomes a design language, reflecting both the functional and emotional values of the brand.
The works focus on the interaction between form, material, and tone, emphasizing the relationship between industrial design and human perception.
-----
Concept Development
Advertising
Print Campaigns
Graphic Design
Advertising
Print Campaigns
Graphic Design
Creative direction and design by Cihan Camlica, Firat Arslan
The Colors Video Scenario: Mesut Simsek
The Colors Video Production: Kadir Kaan Tok
Date: 2019 | Client: Therna | Agency: ÂLÂ
You may visit therna.com.tr/en for more information.
