Reine de Dijon
Packaging Localization and Campaign Design for Premium French Mustard Brand
Reine de Dijon is a French mustard brand founded in 1840 in Dijon, the historic capital of mustard craftsmanship. Today, the brand continues its legacy as part of the Develey Group, one of Europe’s leading producers of condiments and sauces, combining traditional French expertise with modern quality standards.
As part of its market adaptation in Turkey, global packaging designs were localized to meet local language and labeling requirements while preserving the brand’s elegant and authentic French identity. In addition, campaign visuals were created exclusively for Migros, Hepsiburada, Trendyol and e-commerce, introducing Reine de Dijon to Turkish consumers through clear, appetizing, and refined communication.
The project focused on maintaining the balance between global brand consistency and local market relevance, ensuring that Reine de Dijon’s French heritage and premium character remained at the forefront.
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Graphic Design
Packaging Localization & Campaign Design for E-commerce
Design by Cihan Camlica
Date: 2025 | Client: Reine de Dijon (via Fersan / Develey Group)
