Mezze Magic
Packaging Design for Mediterranean Food Brand
Packaging Design for Mediterranean Food Brand
Mezze Magic is a Mediterranean-inspired food brand known for its authentic flavors and “slow roast” philosophy, celebrating natural taste and mindful eating. The packaging design series, created in 2015 for the U.S. market, focused on bringing a fresh, vibrant, and honest Mediterranean spirit to retail shelves.
The visual identity combines warm, earthy colors and organic typography with transparent packaging, emphasizing the handcrafted quality and appetizing texture of the products. Each label features a conversational tone (“So Tasty”, “So Yummy”), reinforcing the brand’s friendly and down-to-earth personality.
The designs successfully captured a balance between artisanal authenticity and contemporary shelf appeal, helping Mezze Magic position itself as “The Slow Roast Tomato Experts” in the U.S. market.
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Packaging Design
Graphic Design
Graphic Design
Packgaging design by Cihan Camlica
Date: 2015 | Client: Mezze Magic | Agency: ALA
