Çimser
Campaign Design for Turf Grass Company
Campaign Design for Turf Grass Company
Çimser is Turkey’s leading manufacturer of rolling turf grass, representing the country in the International Lawn Producers Association.
Within the brand’s communication journey, two different campaign concepts were developed — each reflecting a distinct emotional and seasonal tone. The projects aimed to strengthen Çimser’s identity as a natural, high-quality, and lifestyle-oriented brand, blending nature, emotion, and everyday life into its visual storytelling.
“Bu Çim Bir Harika Dostum”
Summer Advertising Campaign
Summer Advertising Campaign
A cheerful and witty summer campaign created for Çimser, Turkey’s leading turf grass brand. The concept — “Bu Çim Bir Harika Dostum” (“This Grass is Fantastic, My Friend”) — highlights the comfort and joy of natural green spaces through playful visual storytelling. Combining humor, pets, and lifestyle imagery, the campaign brought a light-hearted and relatable approach to outdoor advertising, emphasizing Çimser’s promise of freshness and happiness in everyday life.
“Dogayla Yasa, Yavasla”
Cittaslow-Inspired Concept
Cittaslow-Inspired Concept
Rooted in the global Cittaslow philosophy, this concept focused on reconnecting with nature and embracing a slower, more mindful way of living. With a calm and organic visual direction, the campaign positioned Çimser as more than a turf brand, as a symbol of balance, simplicity, and sustainable living.
It emphasized harmony with nature, encouraging people to pause, breathe, and live closer to the earth.
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Advertising
Printing Campaigns
Graphic Design
Printing Campaigns
Graphic Design
Creative direction and graphic design by Cihan Camlica
Date: 2015-2018 | Client: Çimser | Agency: ALA
Discover more about the brand at cimser.com
